Flétta and fashion designer Steinunn Eyja Halldórsdóttir exhibit their denim rug collection Denim on denim on denim on denim in the design store NORR11 at DesignMarch.
The design studio Flétta and fashion designer Steinunn Eyja Halldórsdóttir are launching their collection of recycled denim rugs Denim on denim on denim on denim during DesignMarch.
The rugs are made from old denim jeans, collected by the Red Cross in Iceland, that cannot be utilised here and are therefore exported to textile recycling centres in Europe. The designers have been collaborating for over a year working on methods to recycle various textiles in Iceland. The project is seeking ways to reduce some of the few thousand tons of textile waste Icelanders produce each year.
The rugs will be exhibited and be for sale in the design store NORR11 at Hverfisgata 18a, 101 Reykjavík.