Hildur Yeoman is one of the most influential fashion designers in Iceland.
She is known for her dreamy and mystical prints, feminine silhouettes and adventures and fun fashionshows.
Storytelling is a strong part of Icelandic culture. Hildur uses fashion design to tell stories. Some of her stories have been about herbs and spells, strong female symbols or the Ocean. Hildur´s stories have often appeared vividly before the audience at her fashion shows. She works with different artists, for instance musicians and dancers with the main purpose to create a magnifying evening.
Hildur Yeoman often collaborates with musicians. Some of the amazing artists she has dresses are Björk Guðmundsdóttir, Katy Perry, Cher, Khruangibn, Ellie Goulding, Hildur Guðnadóttir and Taylor Swift.
On Design March 2021 the designer will introduce her new collection, SPLASH
at her flagship store called Yeoman. The store is located on Laugavegur 7.