04–08.05.2022

DesignMarch

HönnunarMars

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Flétta x 66°North

Product and Industrial Design, Textile

The exhibition gives insight into the collaboration between Flétta and 66°North where the end goal is to fully utilise textiles from 66°North’s manufacturing. The playful and experimental approach to the material research is highlighted and the public is invited to have a peek into the design process.

At DesignMarch 66°North and Flétta introduce their collaboration where the end goal is to fully utilise materials from the manufacturing of 66°North clothing. In recent months, Flétta has experimented with textile offcuts from the production of 66°North clothing, the material has been melted, sewn and wrapped together in different ways in search of the right context for the textiles. The exhibition will provide an insight into this experimental process, which is often hidden from the public.


Designers Birta Rós Brynjólfsdóttir (b. 1992) and Hrefna Sigurðardóttir (b. 1989) founded Flétta in the beginning of 2018 but have worked together on projects related to recycling and upcycling of waste materials since 2014. They take their role as designers today seriously and set limits on the use of materials and working methods with the aim of developing new and more sustainable ways of making and designing. In Flétta’s hands, materials and objects that have served their purpose and are no longer useful in their previous role are given new life in a new context.

Originally founded in 1926 as a matter of survival for Icelandic fishermen, 66°North remains true to its core values of circularity and durability today. Carbon neutral since 2019, 66°North creates high quality, multi-purpose products that are “made for life” – combining the use of durable materials that are traceable and certified to the highest standard, with a design philosophy and manufacturing techniques that reduce waste and ensure longevity.


Opening event: Thursday 5. May 16:00 – 18:00
The exhibition runs from 5.-8. May and is open everyday from 10:00-19:00.

Venue

66°Norður, Laugavegur 17-19
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Participants
  • Flétta, hönnunarstofa
DesignMarch is organised by Iceland Design and Architecture

+354 771 2200
www.honnunarmidstod.is
info@honnunarmidstod.is

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