04–08.05.2022

DesignMarch

HönnunarMars

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Sleeve x 66°North

Product and Industrial Design, Graphic Design

Discarded puffer-coats and jackets from 66°North get a new life and become chairs that can be re-fitted again and again. Made out of a single metal rod that, covered with sleeves of the discarded material, the chairs are the first outcome of an ongoing exploration of how upcycling can be achieved between product categories. 

Damaged and non-repairable coats and parkas from 66° North are given new life as a progressive and unique product line in the form of chairs. Erm (Icelandic for “sleeve”) aims to creatively transfer an object’s intended purpose between categories; from a wearable clothing item to household furniture. The sleeves are stitched together forming a long cylinder that covers a single-piece bent, steel rod that can be fitted with new sleeves again and again. Each chair has a unique look depending on the coats used to make it. 

With ERM the designers Arnar Ingi and Valdis Steinars explore how the life cycle of a product can be extended by jumping from its original role. How can a puffy coat become a chair? And can it become something else after that? The project is an examination of how product categorizing can be used as a starting point instead of a restriction when designing innovative solutions for discarded products. The project is in collaboration with 66° North and tailored by Nína Guðrún Guðlaugsdóttir.  

 

Venue

66°Norður, Laugavegur 17-19
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Participants
  • Arnar Ingi Viðarsson
  • Valdís Steinarssdóttir
DesignMarch is organised by Iceland Design and Architecture

+354 771 2200
www.honnunarmidstod.is
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